the shade franchise
A scalable nail studio franchise designed for long-term growth, operational efficiency, and consistent demand in the beauty and wellness industry. Built to support entrepreneurs at every stage of ownership.
BUILD YOUR BUSINESS WITH THE SHADE
The core benefits that make The Shade a strong and reliable franchise opportunity.
Built for Scale
A structured, repeatable model designed for operational efficiency and long-term scalability.
Consistent Market Demand
The beauty and nail care industry continues to grow, supported by strong demand and recurring clientele.
Recognizable & Trusted
A modern, premium brand identity that stands out and builds customer loyalty in competitive markets.
Efficient Systems
Streamlined processes that simplify daily operations and support multi-location growth.
Structured Ongoing Support
Hands-on training and continuous guidance to ensure confident ownership and operational success.
Centralized Brand Strategy
Access to professional marketing tools, brand assets, and ongoing promotional support.
Function Meets Design
Dry Nail care makes for a purpose-built studio layout designed to maximize efficiency and keep start up costs minimized
Built for Expansion
A franchise model created to support sustainable growth and long-term business value.
BUILD YOUR BUSINESS WITH THE SHADE
The Shade blends elevated design, operational efficiency, and a premium client experience to create a nail studio concept built for long-term success.
BUILD YOUR BUSINESS WITH THE SHADE
Owning a The Shade franchise means investing in a business model built for long-term performance, operational clarity, and sustainable growth.
From brand recognition to ongoing support, The Shade provides franchise partners with the tools, systems, and structure needed to operate confidently in a competitive and growing industry.
Structured Systems. Proven Processes. Scalable Growth.
The Shade was developed with efficiency and scalability in mind.
From operations and training to branding and customer experience, every element is designed to help franchise owners build a strong, sustainable business with confidence.
A Scalable Path to Growth
The Shade is a franchise model designed to support consistency, operational strength, and sustainable performance through proven systems, recurring demand, and efficient execution.
The beauty and personal care industry continues to expand steadily, driven by recurring services and increasing demand for premium self-care experiences.
Routine services and strong client relationships drive repeat business, supporting predictable revenue and long-term customer value.
the shade franchise
Our franchise model is designed to provide clarity, support, and a strong foundation for entrepreneurs looking to build a successful beauty business.
Single-Unit Franchise investment range
Ideal for owner-operators or first-time franchisees looking to establish a single location with full brand and operational support.
(Refer to Item 7 of the Franchise Disclosure Document for detailed startup costs.)
multi-Unit Franchise investment range
Designed for experienced operators or investors seeking to develop multiple locations and scale within a defined territory.
(Refer to Item 7 of the Franchise Disclosure Document for detailed startup costs.)
FRANCHISE SUPPORT
What’s Included With Your Franchise
Our franchise program is designed to provide comprehensive support, clear structure, and the resources needed to operate efficiently and grow with confidence.
Franchise Benefits
Comprehensive operational guidelines, procedures, and systems designed to ensure consistency and efficiency across all locations.
Initial and ongoing training covering operations, service standards, and business management to support confident ownership.
Access to professionally developed branding, marketing tools, and promotional support to help drive awareness and growth.
Continuous guidance from our support team, including operations, marketing, and performance assistance.
FRANCHISE OPPORTUNITY
Join a growing brand built on strong fundamentals, modern design, and a clear vision for the future of nail care.
FAQs
Everything you need to know about the guidance, resources, and ongoing support available to The Shade franchise owners.
The Shade franchise opportunity includes the right to operate under our brand, access to our proprietary dry nail care model, comprehensive training, systems, and ongoing support. From studio design standards to operational playbooks, technology, marketing guidance, and vendor relationships, everything is built to help you open efficiently and scale with confidence.
No prior beauty or nail experience is required. What we do look for is passion, alignment with our brand, and a genuine interest in delivering an elevated client experience. Many of our strongest partners come from outside the beauty industry but share our values, attention to detail, and desire to build something exceptional.
Timelines vary based on real estate, permitting, and local conditions. That said, The Shade was intentionally designed as a dry nail care concept to minimize build out complexity, reduce construction timelines, and streamline the opening process compared to traditional salons.
Our support extends through every stage of ownership. This includes guidance on site selection, onboarding and pre opening support, a robust learning management system, operational training, marketing resources, and a dedicated franchise business coach. You are never navigating the process alone.
Yes. We are focused on partnering with owners who want to grow with us. While every situation is evaluated individually, we rarely award a single location. Our ideal partners are those who see The Shade as a scalable business and are excited to bring multiple studios to their communities over time.
FRANCHISE OPPORTUNITY
Our Clients Love What We Do
Across the country, clients continue to choose our Founder Led brands for our elevated approach to self-care, thoughtful service, and consistent experience.
100K+
Services Performed At The Tox & Looking Forward To Far Surpassing That With The Shade
4.9★
Average Client Rating With The Tox- Proven Track Record At Being Client Experience Focused
95%+
Client Satisfaction Rate At The Tox. Experience Driven Has Always Been Our Focus
50++
Tox Studios Across the U.S. We Don't Just Award Territories, We Open Studios
meet our founder
Courtney Yeager is the founder of The Tox, a nationally recognized wellness brand she scaled from a single concept to over 130 studios awarded and coming soon across the United States. Known for her ability to identify white space in the market and build systems driven, design forward brands, Courtney has built a reputation for turning vision into scalable reality.
With The Shade, Courtney applied the same disciplined approach that fueled The Tox’s growth. She saw an opportunity to redefine the nail studio experience through a modern dry nail care model that prioritizes precision, consistency, and elevated service, without the inefficiencies of traditional salons.
Every detail of The Shade was intentionally designed with both the client and the operator in mind. From the experience on the floor to the systems behind the scenes, the brand reflects Courtney’s belief that strong operations and thoughtful design are what allow a concept to scale without losing its identity.
Today, The Shade represents the next evolution in beauty and wellness franchising. It attracts clients who value quality and partners who are excited to grow alongside a founder with a proven track record of building and scaling successful national brands.
Ready to start your career with a brand designed for today?
