The Shade is a modern nail spa franchise focused on elevated care, thoughtful design, and a client experience that goes beyond traditional nail services.

The Shade blends premium nail care with a wellness-inspired experience, strong brand identity, and a scalable franchise model designed for long-term growth.

Our franchise is ideal for entrepreneurs—especially women—who are passionate about beauty, wellness, and community, whether or not they have prior experience in nail care.

No. Our comprehensive training and support systems are designed to prepare you to run a successful studio, even if you’re new to the industry.

The Shade has our flagship studio in Soho, NYC and multple studios in development in cities like Scottsdale, Dallas, Tampa- with continued expansion planned in high-growth markets.

We offer ongoing operational, marketing, brand, and strategic support—from pre-launch through long-term growth.

Yes. Our team provides territory selection guidance to help you secure the right location with exclusive market protection.

Support is ongoing. We stay closely involved to help owners adapt, grow, and optimize performance over time.

Our franchise support team is readily available and structured to provide timely, practical assistance when you need it.

Yes. We provide guidance on hiring, training, studio operations, and best practices to ensure consistency and quality.

Training covers studio operations, brand standards, client experience, team management, and the business of nail care.

Training is delivered through a combination of in-person sessions and digital resources for flexibility and depth.

Yes. We provide tools and programs to ensure your team is aligned with The Shade’s service standards and culture.

Training timelines vary, but are designed to fully prepare you for launch without unnecessary delays.

Absolutely. Ongoing education and updates are part of our long-term support model.

Investment varies based on location, studio size, and market conditions. Full details are provided during the discovery process.

The investment includes franchise rights, training, support, branding, systems, and access to our proven business model.

While The Shade does not directly provide financing, we can help connect you with trusted third-party resources.

The Shade does not make representations about financial performance or earnings. All material financial information is provided in our Franchise Disclosure Document, which qualified candidates receive during the discovery process. We encourage you to review it with your financial and legal advisors.

Yes. Ongoing fees support continued brand development, marketing, and franchise support.

Begin by submitting an inquiry through our franchise application form.

Our franchise team will review your information and schedule an introductory conversation.

Yes. Qualified candidates will receive the FDD to review all legal and financial details.

Yes. Discovery includes conversations, deeper brand insights, and alignment to ensure mutual fit.

Timelines vary, but most studios open within several months after signing, depending on location and build-out.