A Brand Built for a Modern Market
The Shade is designed to evolve with the industry. Our flexible, streamlined model allows owners to adapt to changing trends while staying aligned with a brand built for consistency, quality, and long-term growth.
THE SHADE FRANCHISE
Support That Goes Beyond Opening Day
We don’t just help you launch your studio — we support you every step of the way. From training and operations to ongoing guidance, The Shade is built to help owners grow with clarity, confidence, and consistency.
BACKED BY EXPERIENCE
Our Approach to Support Is Simple
At The Shade, we believe strong businesses are built through strong partnerships. Our franchise model was created with owners in mind — offering the structure, tools, and ongoing support needed to operate successfully in a fast-evolving industry.
We’ve designed our systems to be practical, accessible, and adaptable, giving owners the confidence to run their studios while knowing expert guidance is always within reach.
Support at The Shade isn’t a one-time experience — it’s an ongoing relationship. We work closely with our franchise partners to ensure they feel equipped, informed, and supported as they grow their business and serve their community.
THE SHADE FRANCHISE
A Support System Built Around Our Owners
Territory Selection Support
Our team works closely with you to identify and secure the right territory for your studio, ensuring strategic placement and protected market areas for long-term success.
Comprehensive Training Programs
From operations to service standards, our training programs prepare you and your team with the knowledge and confidence needed to run a successful The Shade studio.
Owner Empowerment
We believe strong businesses start with empowered owners. Our model is designed to give you clarity, confidence, and the tools to lead effectively.
Social Media & Brand Guidance
Receive direction and best practices to help you maintain a strong digital presence and stay aligned with The Shade’s brand voice and visual identity.
Flexible Franchise Model
Our adaptable model allows you to grow at a sustainable pace while maintaining operational consistency and brand standards.
Digital Tools & Client Systems
Access tools that streamline scheduling, client management, and day-to-day operations—designed to support efficiency and growth.
Exclusive Product Offering
The Shade offers a curated selection of exclusive products that align with our brand standards and elevate the in-studio experience.
Ongoing Support & Guidance
From launch and beyond, our team remains available to provide continued support, guidance, and strategic insights as your business grows.
FRANCHISE OPPORTUNITY
Ready to Take the Next Step with The Shade?
Join a growing brand built on strong fundamentals, modern design, and a clear vision for the future of nail care.
WHERE EXPERIENCE MEETS EXPANSION
PROVEN FOUNDATION Elevated Next
The Shade is built on the proven foundation of The Tox, which has serviced over 100,000 clients nationwide. The systems, training standards, and client retention focus that fueled that growth are the same principles guiding The Shade. This is not a concept built in theory, it is built from experience.
100K+
Happy Clients
100,000+ Clients Served at The Tox. The operational systems behind The Shade are informed by The Tox’s proven service history.
4.9★
Average Rating
Consistently high ratings at The Tox that reflect quality, care, and attention to detail. The same strategy will carry over to The Shade
95%
Would Recommend
Clients trust The Tox & we will carry that same client focused service into The Shade
50+
Tox Studios Nationwide
The same team building The Tox will build The Shade. We don't award territories, we open studios.
join the Shade Franchise
Ready to start your career with a brand designed for today?
